Privacy Policy

The purpose of this statement is to provide information regarding how and why Neon Saw collect, process and store data, as well as providing the appropriate contact information should you wish to request the information we hold about you, withdraw from processing or request deletion of any data we hold about you.

Under the EU General Data Protection Regulation (GDPR) there are six lawful bases for processing personal data.  These are detailed as follows:

  • Consent – the individual has given clear consent for you to process their personal data for a specific purpose

  • Contract – the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract

  • Legal Obligation – the processing is necessary for you to comply with the law (not including contractual obligations)

  • Vital Interests – the processing is necessary to protect someone’s life

  • Public Task – the processing is necessary for you to perform a task in the public interest or for your official functions, and the task or function has a clear basis in law

  • Legitimate Interests – the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (This cannot apply if you are a public authority processing data to perform your official tasks.)

Further information regarding the lawful basis for processing personal data can be found at ico.org.uk

Neon Saw Marketing and Sales Data

As an organisation that processes business related data, Neon Saw has assessed all six grounds for lawful processing of personal data and has selected ‘Consent’ and ‘Contract’ as the most suitable lawful grounds for the processing of data for the purposes of Neon Saw marketing and sales.

Neon Saw collects, processes and stores data relating to individuals and businesses.  We believe that the individuals that we process the data of, have an interest in Neon Saw products, courses and/or services.

We will only ever collect, process and store the essential information required for making contact with the data subjects.  The personal data we collect is limited to first name, last name, email address, social profiles as well as IP and physical address. Other business-related data may also be processed including business name, job function, however we will never collect further personal data such as those classed under ‘Special Categories of Personal Data’.

The data collected will be used to communicate marketing and sales messages relating to Neon Saw products, courses and services. Neon Saw specifically only sends messages to those we believe are likely to be interested in Neon Saw products, courses and services.  Messages from Neon Saw could be delivered via email, social media, via telephone or any other marketing methods that may be relevant.

When you send Neon Saw an enquiry or booking form via our website or one of our micro sites you will be asked to provide your contact details. We will use the data you provide to process your request and may use it to inform you by email, telephone or mail about other Clarion Group of Companies products and services that we feel may be of interest to you. It is deemed that if you have visited a Neon Saw website and provided us with your contact information that you are interested in our products, courses or services and give your consent to be contacted.  You have the right to object from any method of correspondence at any time, using the unsubscribe button on an email or by contacting us via any of the methods below.

How we Procure Data

At Neon Saw we procure data in a variety of ways, collected in line with the lawful basis of ‘Consent’ and ‘Contract’.  If you have received correspondence from us, we will have procured your data in one of the following ways:

  • You have requested information from Neon Saw on a previous occasion

  • Someone has sent us your e-mail address requesting information about our articles and/or services be sent to you.

  • You or someone else has expressly shared your contact details with us for the purpose of receiving information now and/or in the future

  • We have previously met at an event and your business card or contact details were handed to us willingly

  • You have previously connected with a member of our team via social media and discussed our service.

Email marketing tracking

Tracking email opens

When we send marketing emails promoting any of the Neon Saw products, courses and services we employ a common software technology called beacons. Beacons are tiny 1px x 1px graphics with a unique identifier, similar in function to cookies, and are used to track if you have opened a marketing email. We use these in our HTML-based emails to let us know which emails have been opened by recipients. They allow us to gauge the effectiveness of certain communications, and the effectiveness of our marketing campaigns. We also combine the information gathered by beacons in emails to our customers’ personal data. If you would like to opt-out of these emails you can do so by clicking on the unsubscribe link in the footer of each email we send you.

Tracking email clicks

When we send marketing emails promoting any of Neon Saw products, courses and services we personalise each link in each email with a unique code to enable us to track whether the recipient has clicked on the link in the email. This allows us to gauge the effectiveness of certain communications, and the effectiveness of our marketing campaigns. We also combine the information gathered by beacons in emails to our customers’ personal data. If you would like to opt-out of these emails you can do so by clicking on the unsubscribe link in the footer of each email we send you.

Data Storage and Retention

The data held within Neon Saw CRM system is processed and stored in the UK within a secure environment.

We will use your data to update you with details of our product and service offerings. However, we may delete your data should you no longer show interest in these details.

We will use your data to update you with details of our product and service offerings. However, we may delete your data should you no longer show interest in these details.

Security of personal data

Appropriate measures

We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse, or alteration of your personal data.

Secure storage

We will store all your personal data on secure servers, personal computers, mobile devices and in secure manual record-keeping systems.

Password storage

Any passwords you provide us will be stored by us in encrypted form.

Financial transactions

Data relating to financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

Acknowledgement of you transmitting unencrypted data

You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of that data sent over the internet

Providing your personal data to others

In this section, we provide you with information about which third parties we may pass your data to.

Our technical providers

Your personal data may be stored in our data centre, on our telephony system and servers where it may be accessed by third party administrators insofar as is reasonably necessary for the safe and efficient storage of your data. We may use third parties such as email service providers and campaign analytics services who may process your personal data at our request in order to maximise the efficiency of our communications with you.

Our payment providers

Financial transactions relating to our website and services may be handled by our payment services provider, PayPal. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments, and dealing with complaints and queries relating to such payments and refunds.

Our productivity and communication application providers

We may use your personal data in our internal productivity and communication applications insofar as is reasonably necessary for the purposes of proper administration of our website and business.

For compliance with a legal obligation

In addition to the specific disclosures of personal data set out in this Privacy Policy, we may also disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

Right to Object

In all marketing correspondence with you we will give you the right to object from receiving further correspondence from Neon Saw.  On any marketing emails you receive from Neon Saw there will be the option to ‘unsubscribe’ from receiving any further email correspondence.  If you receive a telephone call from us, you have the right to request not to receive any further calls.  Neon Saw has a companywide CRM system. Your request to object will be logged within our CRM system to ensure that you do not receive any further calls.

Should you wish to object to receiving communication from Neon Saw, you can do so in a variety of ways:

  • Please click the ‘unsubscribe’ link at the bottom of every email

  • If you have received a call, please tell the representative that you do not wish to receive any further communication

  • Please call 01273 735588 and ask to be removed

You can also make your request by emailing:

mark.cass@gmail.com

Or by writing to:

11 Kings Mews
Third Avenue
Hove
East Sussex
BN3 2PA

All requests will be processed within 30 days. Please note this applies only to the processing of your personally identifiable data, not that of the business data which does not fall under the remit of GDPR.

Right to Request Erasure

It is important to understand the difference between a right to object and a request for deletion.  If you make a request for deletion, we will remove any data we hold about you from Neon Saw CRM system.  This will also mean that we will remove you from our unsubscribed list.  If you are removed from our unsubscribed list, there is a risk that your data may be processed again in the future if your details are re-added to our CRM system.  If you do not wish for us to contact you again about Neon Saw products, courses and services, we would recommend you request to object rather than make a request for deletion, as this will ensure that your details are always suppressed from processing.

The option however is yours, and in either case we will process your request within 30 days.

Please make your request in writing by emailing: 

mark.cass@gmail.com

Or by writing to:

11 Kings Mews
Third Avenue
Hove
East Sussex
BN3 2PA

Right to Access

You may request that we send you all of the data we hold that relates to you.  Please make your request in writing;

By emailing:

mark.cass@gmail.com

Or by writing to:

11 Kings Mews
Third Avenue
Hove
East Sussex
BN3 2PA

We will process and respond to your request within 30 days, this service will be free of charge.

Under the GDPR you have a number of data privacy Rights including those listed above. For more information on these rights please see the website of the Information Commissioner’s Office at https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

This policy was last reviewed and updated on the 20th May 2018.  Policies are periodically reviewed to ensure compliance with the current compliance environment.

For questions relating to this policy, please contact: 

mark.cass@gmail.com

For further information on the GDPR as well as other Data Protection and Data Privacy issues and regulations please visit www.ico.org.uk